Our History
Frugé Seafood is authentic and unique.
We were fishermen before we were distributors. So we understand the business like few others possibly can. We grow it, we catch it and we deliver it. We have personal relationships with nearly every supplier of every species we offer. If we haven’t been on their boat, we will be soon. Our promise to you is to provide superior seafood when you need it, just like you want it. We are: Simple. Fresh. Delivered.
The Beginning
Frugé (pronounced FREW-JHAY) Seafood’s roots trace back to a 20-acre crawfish farm started by Mike and Mark Frugé as a way to help pay for college. That farm has grown to 3,500 acres, but it’s still located right where it all started: Branch, Louisiana, right in the middle of “Cajun Country,” near Lafayette, in the south-central part of the state. Over the years, Frugé Aquafarms, Inc. was created to broker and market live crawfish, the farm’s principle crop. Ultimately we realized a specialized distribution arm was needed to coordinate moving this highly perishable product, and Frugé Seafood was born! Today, Frugé Seafood has grown beyond just distributing crawfish into a local company with global reach. We are a leading wholesaler in the market.
Distribution
Our main distribution facility is located in Grand Prairie, Texas inside the Dallas/Fort Worth Metroplex, ideally located for both inbound and outbound freight. And our sister companies are based in Branch, Louisiana, which give us access to the rich resources of the Gulf of Mexico. So Frugé Seafood is perfectly situated to distribute premium seafood to a three-state region including Texas, Oklahoma, and Louisiana. At Frugé Seafood, we are authentic and believe the rhythm of our business makes the difference. We were fishermen before we were distributors, and we continue to grow one of our own products today. We focus intensely on our internal operations to optimize and continually improve our local and global supply chains, which not only make hundreds of products available, but we do it in ways that provide fresher product to our customers. Our current total accuracy is 98.3%, with quality being accurate 100% of the time.
What Customers Want
Getting our customers what they want is our main focus. Our customers are busy and have complicated jobs with constantly changing conditions. The logistics of moving perishable fresh seafood around the globe on three continents is complicated, but Frugé Seafood takes pride in making it look SIMPLE! In our business “fresh” is a relative term. We believe fresh should be measured by the shelf life available to our customers. The number one reason for high food cost is spoilage. And of course, fresh product tastes better and last longer, which means better value and less waste. Frugé Seafood keeps it FRESH! And the last thing our customers need is excuses. Our goal of “on time, every time, exactly as promised” has driven our company for more than 23 years. Our product, service and promises are always DELIVERED!
Features
Frugé Seafood the best wholesale seafood provider for serious professionals who want to simply order fresh seafood and expect it to come that way.
We meticulously track every order, every contact, every customer and every error. Every day, every week and every year. And those discussions go all the way to the president of the company. We not only correct the mistakes, but we fix the problems to make sure they don’t happen again. All too often suppliers say they are “there for you,” but you eventually find out the hard way they really aren’t, just when you need them the most. Through our unique sales teams, rhythm and structure, we guarantee that we’ll be your most responsive supplier all the time.
Simple.
We take the last wild protein on the planet and move it across three continents accurately, on time, with no surprises. So you can focus on your customers, not the fish. We make seafood look simple, but it’s really not that easy.
Our goal is your confidence, and we aren’t satisfied until our customers trust us to deliver fresh product on time, every time. Now, lots of our orders don’t even have to be checked in – our drivers simply unload the product, because our customers know the order is perfect. That’s how we strive to run our business every day. Choose us as your wholesale seafood provider
Fresh.
We keep our customers product fresh. Everyone expects fresh product… But how fresh is it? How long will it last? Spoilage, not price, is the number one reason for high food costs.Frugé Seafood’s inventory is real-time and incredibly accurate. If we take your order, we deliver because we know we have it available the moment that order is placed. We don’t warehouse product and try to sell it: we move fresh product from the fisherman to our customers and we only move what we know you already need. We give you the shelf life instead of wasting it in a warehouse. We keep it fresh!
Delivered.
At Frugé Seafood, we deliver more than just top-quality seafood… we deliver our promises. Before we were distributors, we were (and still are) farmers and fishermen. We understand Mother Nature accepts no excuses: you either plant and harvest on time, or you lose the entire year.
At Frugé Seafood, we guarantee we will always do what we promise and more. And on the rare occasion we do make a mistake, we will make it right.Our customers from Texas, Oklahoma, and Louisiana know that Frugé is the name for the best seafood in town.! Frugé Seafood: On time, every time, every day… just like we promise!
Authentic Perspective
Frugé Seafood is authentic and unique. We were fishermen before we were distributors. So we understand the business like few others possibly can. We grow it, we catch it and we deliver it. We have personal relationships with nearly every supplier of every species we offer. If we haven’t been on their boat, we will be soon. Our promise to you is to provide superior seafood when you need it, just like you want it. We are: Simple. Fresh. Delivered.
Responsive Service
We meticulously track every order, every contact, every customer and every error. Every day, every week and every year. And those discussions go all the way to the president of the company. We not only correct the mistakes, but we fix the problems to make sure they don’t happen again. All too often suppliers say they are “there for you,” but you eventually find out the hard way they really aren’t, just when you need them the most. Through our unique sales teams, rhythm and structure, we guarantee that we’ll be your most responsive supplier all the time.
The Difference
Inventory in Motion
Fresh product tastes better and saves you money. Our inventory is always in motion, so we keep it in real time. It might be on a plane, truck, dock, boat or even on the way to your kitchen… the one place it’s not is sitting on our shelves waiting for a home. We know exactly where we are and what we have every day. So if we take you order, you can rest assured that it will be accurate, fresh and delivered.
Unique, Proven Process
We perfected our inventory process years ago because we had no other choice. We had one product back then: crawfish. They were live, with only a two-day shelf life. We had to move them from boat to customer in less than 24 hours with 100% accuracy from 500 miles away with no local support. We did it then, and we’ve done it consistently ever since for more than 20 years!
No Surprises
Our customers work ridiculous hours and serve incredibly impatient people. Restaurant patrons are demanding and hungry, with high expectations and very short deadlines. We understand the challenges you face every day: you don’t need additional problems from your suppliers. Frugé Seafood is the brand of “fresh” seafood for serious professionals who don’t want headaches or surprises. We make it simple. And we deliver. On time… every time!
Guaranteed
Simply put, it is the rule we live by. It’s our promise to you: Simple. Fresh. Delivered. We are going to make your fresh seafood needs simple. It is going to be fresh and perfect, and it will be on time every time. As president of Frugé Seafood, I guarantee it. And if you have any questions or concerns, you can always contact me personally at mike@frugeseafood.com or call the mainline at 877-215-4872. Michael Fruge, President Frugé Seafood
Our Guarantee
Our Rhythm is the Difference. It’s real. It works. It makes your job easy!
No Headaches
Getting your order right every time doesn’t happen by accident. ,As of today, we are 98.3% accurate. That means your order is perfect nearly every time. We accomplish this through a unique set of disciplined daily meetings and communications that creates a rhythm for our business. Everyone from the driver to the president is part of the process every day, every week, every year. This is just part of what makes us one of the best seafood wholesalers in the industry.
Our rhythm is real and allows us to adapt to the slightest changes in customer needs, supply, weather and transportation challenges. It requires tremendous discipline and dedication from our people, but pays off with happy customers who get what they want, when they want it. We constantly monitor the needs of our customers and match it to real-time information from our suppliers. Anyone can be better once, but Frugé Seafood is better every day, every time!
Phone: 972.606.0800
Fax: 337.334.8477
Order Toll Free: 877.215.4872
Distribution Address
2614 Aviation Parkway
Grand Prairie, TX 75052
Mailing/Corporate Address
P.O. Box 393
Branch, LA 70516