Mike and Courtney accepted the challenge, will you?
The ALS Ice Bucket Challenge is an ingenious way to get the community involved while having fun at the same time. It’s a show stopper that makes you stop and say what is this. The videos are basically records of activities which are done to promote awareness of the disease called amyotrophic lateral sclerosis or Lou Gehrig’s disease while at the same time encouraging more people to donate to its research cause. The ALS Ice Bucket Challenge went viral throughout a wide variety of social media platforms (particularly on Facebook) during late sunmer 2014.
ALS is a debilitating disease that basically triggers a slow paralysis on those who are stricken by causing the nerve cells to stop working. It’s literally an ongoing death sentence. With the exception of some cases like that of Stephen Hawking, most people who are diagnosed with the ailment will only live two to five years. There’s no cure for the disease at the moment. The goal is to raise money for research and patient services while at the same time raising awareness.
The rules of the ALS Challenge are simple: those who have been challenged by participants have two options to complete the said challenge. The first is to record a video of themselves pouring a bucket of ice-cold water over their head. The other is to donate $100 to an ALS charity of his or her choice. A third option would be to donate no matter what. It’s a great cause.
Donation Inquiries
donations@alsa-national.org
888-949-2577